Effect Of Supplier Relationship Management, Customer Relationship Management and Level of Information Sharing on The Performance of Pharmaceutical Companies In Douala (Cameroon)

The purpose of this paper is to examine the effect of supplier relationship management, customer relationship management and level of information sharing on the performance of some selected pharmaceuticals companies in Douala. In order to meet the objectives of this research, the study adopted a quantitative method. The primary data was collected from 72 employees by using Likert scale type questioner as measuring instrument for collection of the employees’ perception towards the variables. The collected data was analysed using descriptive statistics, correlational and multiple
regression analysis. Findings showed that Supplier Relationship Management (SRM) has mean of 4.06, Customer Relationship Management (CRM) has mean of 3.77 while the Level of Information Sharing (LIS) has mean of 3.89 all showing significant positive correlation between the two variables (quality of information sharing and customer relationship management) and organizational performance at (p<0.01) and (p<0.05) respectively. The other two variables (supplier relationship management and level of information sharing) have no significant correlation with organizational performance. Finally, according to the regression analysis result, only customer relationship management and quality of
information sharing has positive and significant influence on organizational performance and so were accepted. This implies that quality of information sharing and customer relationship management must be in the best attention of pharmaceutical organizations to take a proactive role in the management of their supply chain in establishing a strong position over its competitors and achieving its goals.

Keywords: Supplier Management, Customer Management, Level of Information Sharing and Performance.