Critical Assessment of Diversity Management Strategies in Coca-Cola Company, Nigeria

This study critically analyzes the diversity management strategies Coca-Cola Nigeria has put in place and seeks to measure their success in supporting an inclusive working environment and contributing to better organisational performance. Relatively evaluate the strengths and weaknesses of each of the strategies and its relationship to business and employee-derived results. This was achieved through quantitative research that incorporated surveys and interviews of staff and management at various levels within the organisation. The two theoretical bases of this study; the Organisational Inclusion Framework and Diversity Management Model, offered a solid ground from which the impact of embedded diversity practices within organisational culture could be assessed. Result showed that Coca-Cola Nigeria has been able to push effective diversification with 78% subjects of the opinion that the company has been able to considerably enhance its inclusiveness. Some remaining weaknesses however, are concerning inadequate training and policy and practice loopholes regarding divergent thinking. These problems have brought forth different effects, from which employee satisfaction levels vary and which affect the company’s organisational performance differently. This in itself makes the generalizability of the research findings limited, concerning the level of the study and the sample size. According to the conclusion of the dissertation, Coca-Cola Nigeria must defeat cultural barriers to effective diversity, improve training systems, and bring all policies into practice consistently to achieve maximum success within these diversity management strategies.

Key words: Diversity Management, Employees Satisfaction, Inclusion, Organisational Performance and Strategies