The African Continental Free Trade Area (ZLECAF), an opportunity for Cameroonian infant industries following the COVID-19 crisis.

During the health crisis caused by covid-19, very few studies were specifically interested in the appearance of profitable business niches and the recycling of the Cameroonian industrial economy due to this pandemic, particularly in the SME environment. The objective of this article is to analyze how the African Continental Free Trade Area (ZLECAF) can be a plausible business opportunity for small and medium-sized Cameroonian industrial enterprises in a highly competitive environment,hostile and limited in resources. Based on a multi-site case study with10 Cameroonian SMEs operating in different sectors of activity, we show that under the prism of the covid-19 crisis, many industrial sectors have emerged and can become a melting pot of profitability for Cameroonian SMEs in the ZLECAF.

Keywords: Covid-19- Opportunity-SME-Business Niches- Profitability.