The Challenges Of Start-Up Expansions To Different Countries (Case Study – The Expansion of Cameroonian Startups To Central Africa Sub-Region)

The objective of this study is to gain a greater understanding of the challenges facing Cameroonian start-ups in international expansion, the case of these Cameroonian startups expanding to Central Africa sub region. While many Western multinational companies and some companies in Asia such as America, Japan and Korea have successfully done so, it appears that only a few multinational Cameroonian companies have done it. For this reason, it is important to investigate the reasons why this is so. Therefore, the study saw the various strategies of international expansion as well as the challenges faced by start-ups in international expansion. Local regulations in the country of focus for imports may also play a role. Possible challenges that result from
this investigation include the lack of experience in global business, such as the inadequacy of knowledge regarding regulations and markets abroad, affect the ability of African companies to expand globally. It was concluded that international expansion should be done with caution and numerous feasibility studies as failure may result in a drop in sales of the product in the foreign market.