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- ISSN:2790-4296
- ISBN:978-9956-504-74-9
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Effect Of Supplier Relationship Management, Customer Relationship Management, And Level Of Information Sharing On The Performance Of Pharmaceutical Companies In Douala (Cameroon).
- Author(s):Tarh Clovis Fuhwi
PAPER DETAILS
- Paper ID:IQRJ-24003010
- Volume :003
- Issue:03
- March 2024
- ISSN: 2790-4296(Online)
- ISBN: 978-9956-504-74-9(Print)
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Author(s): Tarh Clovis Fuhwi. Paper Title:
Effect Of Supplier Relationship Management, Customer Relationship Management, And Level Of Information Sharing On The
Performance Of Pharmaceutical Companies In Douala (Cameroon).
IQ Research Journal of IQ res. j. (2024)3(03): pp 01-17. Vol. 003, Issue 03 03-2024, pp.0216-0233
ABSTRACT
The purpose of this paper is to examine the effect of supplier relationship management, customer relationship management, and the level of information sharing on the performance of some selected pharmaceutical companies in Douala. In order to meet the objectives of this research, the study adopted a quantitative method. The primary data was collected from 72 employees by using a Likert scale-type questionnaire as a measuring instrument for the employees’ perceptions towards the variables. The collected data was analyzed using descriptive statistics, correlational analysis, and multiple regression analysis.
Findings showed that Supplier Relationship Management (SRM) has a mean of 4.06, Customer Relationship Management (CRM) has a mean of 3.77, and Level of Information Sharing (LIS) has a mean of 3.89, all showing a significant positive correlation between the two variables (quality of information sharing and customer relationship management) and organizational performance at p<0.01 and p<0.05, respectively. The other two variables (supplier relationship management and level of information sharing) have no significant correlation with organizational performance. Finally, according to the regression analysis result, only customer relationship management and quality of information sharing have a positive and significant influence on organizational performance, so they were accepted.
This implies that the quality of information sharing and customer relationship management
must be of the utmost importance to pharmaceutical organizations to take a proactive role
in the management of their supply chain, establishing a strong position over their
competitors and achieving their goals.
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